Sitting at the intersection of introversion and expression; Reuben Selby frames a generation’s desire for clothing with purpose, illustrating emotional and physical comforts through conscious design.

Built on reflection, the brand serves an external monologue that needs not be validated by the spotlight, but through acceptance and self-empowerment. Each garment’s carefully considered constructions allow the wearer the freedom to explore their aesthetic, without sacrificing comfort on body and mind.