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Ethos

The world as we know it requires change and each of us needs to take responsibility for and be accountable for our actions. Now is the time to utilise creativity as a catalyst for change. Through our brand, we want to be and encourage that change. Every choice will be consciously and carefully considered, putting our friends, and the world around us first.

All great design is set on strong foundations; built in the mind of the designer and solidified by its unique applications in the lives of its audience. This holds true to his belief in creating products with a purpose, fulfilling the emotions and physical requirements of the wearer whilst challenging ourselves to do better for the world around us.